Privacy Policy

Berkley Healthcare Limited (“we”, “us”, “our”), registered in England and Wales with company number 02988215 and having its registered office at Castle House Group, 69 Victoria Street, Englefield Green, Surrey, TW20 0QX, operates Newlands Care Home. This Privacy and Cookie Policy outlines how we collect, use, disclose, and safeguard your personal data when you visit our website and use our services.

1. Introduction

At Newlands Care Home, we value your privacy and are committed to protecting your personal information. This policy explains how we gather and use data when you interact with our website, which provides information about our care services, amenities, and events. By using our site, you agree to the practices described in this policy.

If you have any questions about this policy or our data practices, please contact our Information Officer, Jamil Sheikh, at:

• Address: Castle House Group, 69 Victoria Street, Englefield Green, Surrey, TW20 0QX
• Telephone: 01784 471471
• Email: enquiries@thecastlehousegroup.co.uk

2. Data We Collect

a. Personal Identification Information

We may collect personal details such as your name, email address, telephone number, and any other information you provide when making enquiries, subscribing to newsletters, or contacting us.

b. Technical Data

We collect technical information such as your IP address, browser type, operating system, and device details when you visit our website.

c. Usage Data

Information about how you navigate and interact with our website, including pages visited, time spent, and referral sources (including UTM and referrer data), is collected to help us understand and improve your user experience.

d. Cookies and Tracking Data

We use cookies and similar tracking technologies to enhance your experience and to collect data regarding your usage of our website. This includes information used for marketing and analytics purposes.

3. How We Use Your Data

Your data is used for the following purposes:

• To Provide Our Services:
  Responding to your enquiries, processing your requests, and offering customer support.
• To Improve Our Website:
  Analysing user behaviour via tools such as Google Analytics, Rank Math SEO Pro, and UTM tracking, to enhance our site’s functionality and content.
• For Marketing Purposes:
  Sending newsletters and promotional emails through services like Mailchimp and Mailerlite. These communications are tailored to your interests and can be withdrawn at any time.
• To Monitor Advertising Campaigns:
  Tracking the performance of our advertising through Google AdWords and Gtag, ensuring our campaigns are relevant and effective.
• To Secure Our Website:
  Using Google reCAPTCHA and Moneypenny Live Chat to protect against spam and fraudulent activities.
• For Video Content:
  Embedding YouTube videos on our website which may collect usage data according to YouTube’s privacy policy.

4. Third-Party Services and Analytics

We use a number of third-party services to operate and improve our website. These include:

• Google Analytics:
  To collect and analyse data about website usage, helping us understand visitor behaviour.
  Google Analytics Privacy Policy
• Google AdWords and Gtag:
  To monitor and optimise our advertising campaigns.
• Mailchimp and Mailerlite:
  For processing and managing marketing emails.
• Found CRM:
  To manage enquiries submitted via our forms, ensuring your requests are processed promptly.
• Rank Math SEO Pro:
  For optimising our website content to serve you better and improve our search engine performance.
• YouTube:
  For hosting video content embedded on our website. Please refer to the YouTube Privacy Policy for further details.
• Moneypenny Live Chat:
  To offer live chat support and enhance your browsing experience.
• Google reCAPTCHA:
  To secure our online forms against spam and abuse.

Each third-party service operates according to its own privacy policy, and we encourage you to review these policies to understand how your data may be used.

5. Use of Cookies and Similar Technologies

What Are Cookies?

Cookies are small text files stored on your device that help us enhance your website experience. They do not contain personal data but may include a unique identifier that enables us to associate your information with your device.

Why We Use Cookies

Cookies allow us to:

• Remember your preferences and enhance website functionality.
• Analyse website performance and user behaviour.
• Deliver targeted advertising and personalised content.
• Secure our site with tools such as Google reCAPTCHA.

Types of Cookies We Use

• Essential Cookies:
  Necessary for the basic functioning of our website (e.g., session cookies, security cookies). Blocking these may impact site functionality.
• Analytics Cookies:
  Used by Google Analytics and other tools to gather data on how visitors interact with our site.
• Marketing Cookies:
  Used to tailor advertising and track campaign effectiveness through services such as Google AdWords, Mailchimp, and Mailerlite.
• Functional Cookies:
  Enhance your overall experience, such as through live chat support provided by Moneypenny Live Chat.

Managing Cookies

Most browsers allow you to manage or block cookies via settings. Please note that disabling cookies may affect the functionality and performance of our website.

6. Data Security and Retention

We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, alteration, or disclosure. While we strive for absolute security, no online method is entirely secure.

Your personal data is retained only as long as necessary to fulfil the purposes outlined in this policy or as required by law.

7. Your Data Protection Rights

You have certain rights regarding the personal data we hold, including:

• Access: Request a copy of your personal data.
• Rectification: Ask for correction of any inaccurate or incomplete data.
• Erasure: Request deletion of your personal data (subject to legal requirements).
• Objection: Object to our processing of your data.
• Data Portability: Request your data in a structured, commonly used format.
• Withdrawal of Consent: Withdraw consent for data processing at any time (without affecting the lawfulness of processing prior to withdrawal).

To exercise these rights, please contact us using the details provided above.

8. Changes to This Policy

We may update this Privacy and Cookie Policy periodically. Any changes will be posted on this page with an updated effective date. We encourage you to review the policy regularly to stay informed about our data practices.

9. Contact Us

If you have any questions about this Privacy and Cookie Policy, or if you wish to exercise your data protection rights, please contact:

Berkley Healthcare Limited
Castle House Group, 69 Victoria Street
Englefield Green, Surrey, TW20 0QX
Telephone: 01784 471471
Email: enquiries@thecastlehousegroup.co.uk

By using our website, you consent to the collection and use of your information as described in this Privacy and Cookie Policy. Thank you for trusting Newlands Care Home with your personal data.